If you are old enough to remember using the "Yellow Pages" to find local businesses, you also know that the Internet has revolutionized the way customers search for local services. The phone book is a thing of the past. Instead of flipping through the "Pizza" category, you hop on Google and search for "grand rapids pizza" or "pizza grand rapids mi" and a list of exactly what you need is quickly supplied.
Search engine optimization (SEO) is using various techniques to improve website ranking on Google, Yahoo, and Bing for keywords that customers would use to locate your business. There are many factors that go into the website rank, such as the number of links to the site, the quality of the pages, the content of the site, and so on. Optimizing both the "on-site" factors as well as the "off-site" factors can dramatically improve your website's search engine ranking. Google and the other leading search engines are constantly changing their algorithms to improve search results for their customers, which means keeping your website optimized requires continuous effort.
If your business is at the top of search engine ranks for the keywords that bring customers to your door, then you do not need these services. On the other hand, you could have the most amazing website in the world but if customers cannot find it, you have wasted your time and money. Customers never search for a specific business name when they are trying to find services, they search for the service they need. When I want a pizza, I do not search for "Kramer's Pizza" unless I have already done business with them. Instead, I use keywords for pizza in my location. If you are a pizza shop, ideally you want your business to show up on the first page of the results, or even the very first result for pizza in your area.
When users perform searches on the Internet, 85-95% of them do not look past the first page of results. In my experience, I simply perform the search with different keywords if the result I was looking for did not show up on the first page. The key: if your business website is not on the first page of results, your business is not getting seen at all, and you are missing out on a potentially large market of customers that never knew you existed, because you did not show up when they searched for a service they needed.
You can have the slickest website with the greatest user interface ever designed and if no one can find it on Google, you do not exist. This website does not have fancy graphics, slick Javascript menus, or Ajax, but it generates plenty of business because it is ranked well for the keywords that match the services that our customers are searching for. If you are ready to take your online presence to the next level, fill out the short form below and we will provide you with a free Search Engine Analysis detailing your current rankings for the keywords we think will bring customers to your door. If you would like to know more about SEO or our specific services, please read our Frequently Asked Questions.
Simply fill out the short form below, and we will analyze your website, determine a set of keywords that will bring customers to your website, and then provide an analysis of your current rankings for those keywords. You have nothing to lose, and you will get an accurate analysis of the keywords that will help your website reach potential customers.